Philosophy

Seagulls of St Kilda is a lifestyle store for women who live and breathe fashion. It's about high fashion looks without the high fashion price tag, Seagulls of St Kilda will ensure you are perfectly dressed for every occasion.
 
Our shoppers choose us to access high-end fashion trends at #getthelook prices.
 
The edit of our Melbourne and online store, by style master Chivy, is a selection of trends and styles that are loved by designers, bloggers, critics and of course shoppers. It’s the best pieces from the best boutique brands including Cameo, Stylestalker, Toby Heart Ginger and more
 
We don’t test on animals – only #socialseagulls.
 
When you shop at Seagulls you are part of a social movement. To live, find, love, play, dream, work, explore and discover more in a fast moving and socially curated world.  
A #socialseagulls is a woman who is inspired by the best and thus inspires others. Be a #socialseagulls - share with us, share with others. Join the movement. Get The Look.
Start by following us on Instagram @seagullsofstkilda
 
We exist to make a difference to our customers by creating a unique experience which is collaborative, social and trusted.